Dart Bowl

High fives, shared pitchers of beer, and familiar faces are the hallmarks of bowling. Since 1958, Dart Bowl Bowling Alley has been an Austin institution and a defining landmark in town.

The rebrand of Dart Bowl captures the retro feel of Dart Bowl using colors and icons popular in the mid-century modern movement. The logo uses a circle and stars to represent a bowling ball and the font Air Americana embodies movement and sports. The new logo keeps the authentic vintage feel of the bowling alley but with an update that allows for fun marketing and swag.